Brand awareness is undoubtedly one of the essential factors in any company’s marketing. Brand loyalty is another important variable, but that’s a topic for another discussion. No matter how big or small your company is, brand awareness is essential for any marketing strategy. Therefore, here are the tips for coming up with a brand name.
How Brand Awareness Works
It’s the percentage of the target population aware of a company and its products or services. Let’s say I have a shoe store in a small town of 12,000 people. I want to measure my level of awareness. To find out what shoe stores people think of when looking for a pair of shoes, I decided to survey.
I asked 600 people to respond to the survey—only 200 thought of my store. I can estimate that 33% of the population knows that my shoe store exists. Why is this important? My common sense tells me that if I can increase this figure to 66%, I can improve my sales significantly. This information forms the basis of my plan for the next twelve months. I will focus my marketing efforts on increasing the brand awareness of my business. When a company’s brand awareness is very low, it is realistic to increase it by 100-200% with a targeted marketing campaign and simple marketing strategies. I know this from personal experience. I worked with a marketing team to rebrand a hospital in a large metropolitan area.
How to Increase Your Brand Awareness
Small and medium-sized businesses face many challenges when trying to increase brand awareness. That’s because they have to spend money on advertising to do so. Media planning and buying can be expensive. Social media is becoming increasingly popular. You don’t have to spend money on media to get your brand known on the Internet. Conducting a social media campaign can come at a cost. Here are some strategies that will help you increase your brand awareness if you choose social media marketing. Monitor and comment on social media – Find out where online conversations about your product or service are happening. Engage. Radian6, ScoutLabs, and Sprout Social are some examples of these tools.
What Strategy You Can Use
Blogging is a great social media marketing tool to increase brand awareness. It combines the power of WordPress plugins, like the All-Ins-One SEO package, and the ability to share your expertise (via sharing widgets) as you build relationships online. You can also install plugins to tag blog posts after you’ve written them automatically. It saves you a lot of time and effort. The more content you create and tag on a particular topic, the more visitors will access your blog through search engines.
Use your audience to produce your content. Crowdsourcing is a process that involves people who already know your brand. However, it can spread when combined with other tactics, such as contests based on reader votes.
Widgets add additional functionality to a website and can be shared with others by giving them the code. Although creating your device may involve some coding, you can create something unique and valuable that you will find in many places on the Internet. Blog trackbacks are the reposting of relevant posts published by other bloggers on the same topics as yours. While trackbacks aren’t always easy to manage, they can help you attract more attention to your blog by linking to high-traffic blogs.